Hi I'm Alex

blog

I think about: technology, innovation, systems, behavior, media channels, game dynamics, cultural shifts [and how all these things relate to brands]

I spend the majority of my time trying to help brands create things [campaigns, products, experiences] that are relevant in people's lives. In other words, I devise solutions which aim to reduce friction between brands and consumers.

I'm equal parts:

I'm equal parts: stategist, creative wonk, tinkerer, entrepreneur

and work at the intersection of:

and work at the intersection of: design thinking, business strategy, user experience

What I'm like:

I’m curious beyond reason, have a natural ability to connect the dots, possess a knack for sparking great ideation in others, hold the uncanny capacity to unearth eye opening consumer insights and am always prepared to defend my gut feeling!

I also get a kick out of tackling tough new challenges.

What I've been up to:

what I've been up to

FOLKS I LOOK UP TO

Paul Graham, Clay Shirky, Elon Musk, Faris Yakob, Dan Ariely, Jason Fried, Chris Anderson, Fred Wilson, Edward Boches, Peter Thiel, Tim Brown, Jan Chipchase, Bud Caddell, Saul Griffith, Yves Behar, Jim Coudal, Tom Hulme

COMPANIES I DIG

Google, IDEO, Y Combinator, Apple, Made by Many, Square, Wieden+Kennedy, Frog, Berg, Anomaly, Undercurrent, Sid Lee, Goodby Silverstein, 37 Signals, Coudal Partners, Big Spaceship, Fahrenheit 212, IdeaLab, Poke

THINGS I LIKE

Good Books, TED, Skiing, Wired Magazine, Startups, Wine, Wikipedia, Kickstarter, Mashups, Twitter, Snowstorms, Poptech, Data Viz, Simple UI’s, Typography, Amazon, Behavioral Economics, Cycling, Instapaper, Architecture

I'M ALWAYS EAGER TO PUT MY CREATIVITY TO GOOD USE

LET'S CONNECT
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