This great new Ted Talk by Rory Sutherland, Vice Chairman of the Ogilvy Group (very well reputed advertising and marketing group) reminds us that often, problems don’t need big & expensive solutions. In fact, he comically demonstrates how time and time again simple solutions have been the most effective and the most memorable. This should serve as a potent reminder to all marketers: complicated isn’t necessarily memorable, and at the end of the day memorability is what they should strive to achieve. So here is my advice: next time you are trying to find the ultimate marketing solution, do yourself a favor and start by thinking simple. Enjoy the video and let me know what you think!
