Heineken created a truly brilliant and relevant marketing stunt that totally stuck with their target audience. Not only did they

In this day and age, the big trend is to experiment in the ways we communicate and market to our

Several companies have realized the importance of these new opportunities and have slowly started joining the conversation. Paradoxically though, many

The new media landscape has created huge PR opportunities for companies and organizations yet many have failed to recognize these.

This is the first of a series of posts on the changing face of public relations. As I firmly believe