In association with the Wharton University of Pennsylvania, Google has just released a new site that focuses on advertising and marketing. They have created a destination which is packed with insight and useful information on the ongoing transformation of the marketing world. I am sure it will come in real handy and be appreciated by many.
But coming to think of it, Google has created much more than a database with useful content and advice. It has actually set up a place for fellow advertising and marketing aficionados to find each other and get connected. This will instantly lead to people debating ideas, sharing content, spreading knowledge and really just talking about their passion. One big collaborative marketing conversation!
You may under-estimate the power of such a place, but don’t! It is places like these that fully show the power of tribes (And companies like Google understand that power). As Seth Godin explained in the Ted video I previously posted (find it here): ”Tribes are about leading and connecting people and ideas” he later goes on to explain: “it turns out that it’s tribes, not money, not factories, that change our world, that change politics, that align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.” Enabling people to meet, exchange and collaborate often leads to, brilliant ideas, great surprises and more valuable content. Who knows, you might meet your future business partner in a place like this! Google hasn’t created a marketing & advertising tribe. Tribes of this kind already exist. It has merely offered a new space that will let existing tribes unite and develop. Use this to your advantage. Make connections, think, share, create!
Whether its here or elsewhere, I encourage you to find subjects that inspire you and join the conversation. Help ideas develop. It will make you grow and others as well. Everybody benefits.
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