This week, Gareth Kay, director of brand strategy at Goodby, Silverstein and Partners, has been writing a fantastic set of

“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be

Over the past few years, there’s been a lot of talk about ‘viral videos’. In fact, when discussing marketing strategies,

Last year, Dulux (a paint company) launched this innovative an inspiring project called let’s colour, which also doubled up as

This great new Ted Talk by Rory Sutherland, Vice Chairman of the Ogilvy Group (very well reputed advertising and marketing

By now we all know that many media (such as radio, the newspaper and even television) are going through hard

BBDO Toronto, a large Canadian advertising agency, recently released a new campaign for Tropicana. Everything started with a smart and

Heineken created a truly brilliant and relevant marketing stunt that totally stuck with their target audience. Not only did they

I’ve talked about this idea in the previous post but, it’s just so crucial that I decided to write a

Microsoft has just released it’s new operating system: Windows 7. It seems to be getting good reviews and many are