BBDO Toronto, a large Canadian advertising agency, recently released a new campaign for Tropicana. Everything started with a smart and engaging experiential marketing stunt in the North West territories (Northern province of Canada) that aimed to help people start their day on a brighter note. (It is quite important to note that the North West Territories gets no sunlight whatsoever throughout its winters due to its proximity to the north pole and thus could definitely enjoy a bit of support an joy at the beginning of their days). The real beauty of such efforts is that they base themselves in human insight and connect with consumers in truly valuable and authentic ways. This stunning TV spot (that recounts their feat) currently drives their campaign across Canada and shows the world that Tropicana cares about helping their consumers start their days on a better note. Kudos to BBDO Toronto! Enjoy!
