http://www.alexanderlynn.com/blog Marketing, Advertising, New Media, Branding, Technology, Film Production Wed, 21 Jul 2010 16:07:36 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/ http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/#comments Sat, 19 Sep 2009 01:12:36 +0000 alex http://www.alexanderlynn.com/blog/?p=31 Author of several best selling books (tribes, Purple Cow, The Dip and many more), Seth Godin is recognized as being one of the most influential marketing thinkers in North America. His latest book “Tribes” analyses the dynamics of tribes and will help you understand how building tribes will spread your cause/message much further than advertising ever will. While pushing you to become a leader he explains how it is easier than ever for ordinary people to create groups that will lead to significant change. He is a brilliant orator and gives several conferences a year in some of the world’s largest companies. if guy’s such as Universal and  Google listen to his advice, I think you should to. I strongly encourage you to read his blog: Seth’s blog. This will help you keep up to speed with his everyday thinking.

]]> http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/feed/ 0 http://www.alexanderlynn.com/blog/2009/09/six-pixels-of-separation-book/ http://www.alexanderlynn.com/blog/2009/09/six-pixels-of-separation-book/#comments Fri, 18 Sep 2009 19:44:48 +0000 alex http://www.alexanderlynn.com/blog/?p=16 Mitch Joel, president of the award winning digital marketing firm “Twist Image” has just released his first book called “Six Pixels of Seperation”. This is a fascinating business book that gives tremendous insight on the future of digital marketing and social networking. While being clearly written, easy and fun to read, it probes deep into the world of new media and analyses how the internet has changed the way we market products, ourselves and changed our culture. It is a must read for anyone who cares about marketing, media, business and the future of these sectors. I also strongly encourage you to follow his insightful blog which he updates daily: Six Pixels of Separation Blog.

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