http://www.alexanderlynn.com/blog Marketing, Advertising, New Media, Branding, Technology, Film Production Wed, 01 Feb 2012 20:19:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.alexanderlynn.com/blog/brilliant-marketing-stunt-by-heineken/ http://www.alexanderlynn.com/blog/brilliant-marketing-stunt-by-heineken/#comments Wed, 17 Mar 2010 01:52:41 +0000 alex http://www.alexanderlynn.com/blog/?p=267 Heineken created a truly brilliant and relevant marketing stunt that totally stuck with their target audience. Not only did they successfully provide an enticing experience to roughly 1000 fans, they generated a tremendous amount of word of mouth along the way. Check it Out!

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