Stella Artois brings a largely residual advertising medium back to life in this stunning short documentary about wall painted advertisements. All while beautifully capturing the emotions and perspectives of a shrinking group of skilled painters that continuously struggle to keep their trade alive, Stella Artois exposes a largely unsung side of advertising.

It is mesmerizing to think of how quick we have forgotten about a medium, that no so long ago, was an industry standard! Although this form of advertising is virtually obsolete, I think that it can connect with consumers in a highly relevant way, as they will tend to recognize & appreciate its artistic merits, rather than see it as a mass-produced commercial message of limited value. At the end of the day this medium also serves as a valuable reminder that advertising is an art in itself! Enjoy the video and let me know what you think! Can such a medium still be used successfully in this day and age? Is it of any value to the industry? What is your take on the subject?