Think Media » new media http://www.alexanderlynn.com/blog Marketing, Advertising, New Media, Branding, Technology, Film Production Wed, 21 Jul 2010 16:07:36 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Kokokaka’s Awesome Work for Wrangler Europe http://www.alexanderlynn.com/blog/2010/02/kokokakas-awesome-work-for-wrangler/ http://www.alexanderlynn.com/blog/2010/02/kokokakas-awesome-work-for-wrangler/#comments Wed, 17 Feb 2010 16:20:37 +0000 alex http://www.alexanderlynn.com/blog/?p=215 KOKOKAKA a talented web production company based in Sweden has just released a stunning new website and campaign for one of their clients: Wrangler Europe. The website in question was built to showcase the new spring/summer 2010 collection of their Blue Bell line. While most clothing companies simply showcase pictures or videos of their collection, Wrangler took an extra step that transforms the whole experience. In fact, their website enables you to interact with the clothing line by incorporating a functionality that lets you drag the models wearing the clothes into specific positions. The result is a truly interactive and memorable experience that gives you a great idea of how the clothes will look and move from all angles. All they are missing is the ability to buy the clothing by clicking on the items! Overall though I applaud KOKOKAKA’s work for Wrangler. Thumbs way up!

Wrangler's new interactive website

]]> http://www.alexanderlynn.com/blog/2010/02/kokokakas-awesome-work-for-wrangler/feed/ 0 Seth Godin on the power of tribes http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/ http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/#comments Sat, 19 Sep 2009 01:12:36 +0000 alex http://www.alexanderlynn.com/blog/?p=31 Author of several best selling books (tribes, Purple Cow, The Dip and many more), Seth Godin is recognized as being one of the most influential marketing thinkers in North America. His latest book “Tribes” analyses the dynamics of tribes and will help you understand how building tribes will spread your cause/message much further than advertising ever will. While pushing you to become a leader he explains how it is easier than ever for ordinary people to create groups that will lead to significant change. He is a brilliant orator and gives several conferences a year in some of the world’s largest companies. if guy’s such as Universal and  Google listen to his advice, I think you should to. I strongly encourage you to read his blog: Seth’s blog. This will help you keep up to speed with his everyday thinking.

]]> http://www.alexanderlynn.com/blog/2009/09/seth-godin-on-the-power-of-tribes/feed/ 0 Six Pixels of Separation book http://www.alexanderlynn.com/blog/2009/09/six-pixels-of-separation-book/ http://www.alexanderlynn.com/blog/2009/09/six-pixels-of-separation-book/#comments Fri, 18 Sep 2009 19:44:48 +0000 alex http://www.alexanderlynn.com/blog/?p=16 Mitch Joel, president of the award winning digital marketing firm “Twist Image” has just released his first book called “Six Pixels of Seperation”. This is a fascinating business book that gives tremendous insight on the future of digital marketing and social networking. While being clearly written, easy and fun to read, it probes deep into the world of new media and analyses how the internet has changed the way we market products, ourselves and changed our culture. It is a must read for anyone who cares about marketing, media, business and the future of these sectors. I also strongly encourage you to follow his insightful blog which he updates daily: Six Pixels of Separation Blog.

Six Pixels of Seperation by Mitch Joel

]]> http://www.alexanderlynn.com/blog/2009/09/six-pixels-of-separation-book/feed/ 0 Clay Shirky on Social Media http://www.alexanderlynn.com/blog/2009/07/hello-world/ http://www.alexanderlynn.com/blog/2009/07/hello-world/#comments Thu, 09 Jul 2009 21:02:14 +0000 alex http://www.alexanderlynn.com/blog/?p=1 This is a fascinating video about how the media landscape drastically changed at the end of the 20th century. While analyzing the 20th century’s most popular media (print, radio, telephone, television), Clay Shirky strives to demonstrate how media is becoming increasingly “human”, by pushing the limits of interactivity and collaboration. This brilliant piece looks deep into media’s past but gives tremendous insight for the future. This Yale graduate and New York University professor has created many astonishing pieces of work that have commonly been published in places such as: ‘The New York Times”, “The Wall Street Journal”, “Wired magazine” and “The Harvard Business review”. He has produced some must read’s for anybody interested in new media. Enjoy!

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