http://www.alexanderlynn.com/blog Marketing, Advertising, New Media, Branding, Technology, Film Production Wed, 01 Feb 2012 20:19:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.alexanderlynn.com/blog/run/ http://www.alexanderlynn.com/blog/run/#comments Thu, 19 Jan 2012 03:46:02 +0000 alex http://www.alexanderlynn.com/blog/?p=677 While browsing the web yesterday, I came across this great campaign idea (which seems to be the brainchild of Sapient Nitro’s Annie Chiu). It’s simple, memorable and prompts people to partake precisely in the type of behavior which drives the Nike brand (all for less than the cost of a billboard). Exactly the kind of witty stuff I’d like to see coming out of agencies more often. Kudos!

 

]]> http://www.alexanderlynn.com/blog/run/feed/ 0 http://www.alexanderlynn.com/blog/brilliant-marketing-stunt-by-heineken/ http://www.alexanderlynn.com/blog/brilliant-marketing-stunt-by-heineken/#comments Wed, 17 Mar 2010 01:52:41 +0000 alex http://www.alexanderlynn.com/blog/?p=267 Heineken created a truly brilliant and relevant marketing stunt that totally stuck with their target audience. Not only did they successfully provide an enticing experience to roughly 1000 fans, they generated a tremendous amount of word of mouth along the way. Check it Out!

]]> http://www.alexanderlynn.com/blog/brilliant-marketing-stunt-by-heineken/feed/ 0